In these financially challenging times, e-commerce is proving an increasingly attractive option to the retail industry. The basic premise is highly attractive in itself: no expensive premises to let; shop floor staff not required; more direct, contact with customers, giving greater potential for future internet marketing. Furthermore, the numbers are attractive. Globally, e-commerce sales are reported as growing at around 19 percent annually, with predictions that e-commerce sales will reach some 1.4 trillion dollars by 2015.
When it comes to compelling e-commerce web design, it is essential to strike a balance between aesthetic appeal and commercial interests. Ideally, these features should come together seamlessly to make a convincing commercial web presence.
In terms of the aesthetic appeal, a good starting point is to try to ensure that the specific e-commerce pages of the site, product lists and shopping carts, have a consistency with other parts of the website, both in terms of page layout and colour scheme. That way, users feel more comfortable when purchasing, and the process doesn’t seem so much like a “hard sell.
When it comes to the product pages, it is essential that the way products are listed and described on the site conform to the company’s web marketing strategy, in particular, any PPC campaigns. The keywords used in product descriptions should match any PPC keywords in use.
If you want to promote your business online then consult Magento enterprise development or other professionals. These professionals help their clients to expand their business by creating eye-catching custom eCommerce websites. So, hire professionals now.
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