Is your industry boring? While every industry has interest for those in it, many business owners find themselves stuck when it comes to devising content for their business. Some industries simply fail to come up with inspirational ideas. There are strategies to deal with this. The simplest strategy, of course, is to access content through a search engine optimisation services company. If you’re trying to build your SEO blog on your own, though, there’s a very easy answer: allow your competitors to show you the way.
- Examine competitor content. While you obviously want to outshine your competitors, looking at their content can give you a starting point to do this. Read their blogs, articles and social media contributions, and make a list of topics they cover. Make a note of what their audience reacts to.
- Use your keywords. Keywords are something your SEO partner will come back to again and again, and you can discuss with them to choose the right one for your website. Do a keyword search and look at the content that turns up. Webmaster make use of character counter tool to maintain the right word count.
This content should be seen as a starting point. Once you have a list of topics, expand on them, and spend time creating content that stands above the rest.
What if competitors aren’t enough?
There are some industries that haven’t caught onto the need for outsourcing content writing services. If this is the case with you, turn back to your customers for ideas. Look at the things they like to read and what they say on their own blogs. Whether your industry is involved in shoe lifts or dragon puppets, you’re certain to find an angle and tone to create content your customers want to read.