There is nothing simple about making online progress these days. A host of consultancies are prepared to give away tips which may or may not be of utility. However, some of the easily accessible advice is actually counterproductive. You should beware of SEO services which claim to offer formulae that guarantee success.
At Searchengineoptimization.co.uk, we run campaigns which gradually improve the revenues of the sites of our various clients. However, we are quite clear that, in optimization, nothing concrete can be pledged in advance. It is futile to maintain that specific targets will be met by particular means.
Predicting the precise outcome of an optimization technique is not possible. This is because no technique is applied in isolation. Equally, no two sites are exactly the same. In addition, each one is in an individual context. Two other significant factors lead to further complexity. Firstly, a site’s position is affected by the performance of other sites. Secondly, the sphere of search is in perpetual motion so what will be effective changes.
Claiming to have access to winning formulae still continues. Many blog posts have been written to inform site owners about the truth in relation to this matter. Nonetheless, unscrupulous consultancies still make dubious claims in 2012 because they hope to trade on the ignorance of those new to the sector.
It is hard to do without optimization. However, attempting it independently or using a substandard consultancy will do more harm than good. Optimization is as much an art as a science and talk of winning formulae can only mislead.
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