Although 2012 is well underway, it is not necessarily a bad thing to look at what is likely to be of value for the rest of the year. Obviously, SEO techniques will have to be adjusted in line with fresh innovations, but it is often the case that experts see things in terms of periods of several months because the distant future is something which is a matter of speculation. Geography has been significant in optimisation already, but its influence seems likely to grow in the medium term.
At SEO Consult, we know the importance of local SEO. We also perceive that its relevance varies from site to site. In addition, we know that the specific techniques which will make the biggest difference to the fortunes of a site alter over time. Therefore, we keep in close touch with pertinent developments in the sphere of search.
When it comes to exploiting local opportunities effectively, a mixture of research and learning by doing is the best way forward. In 2012, some established methods are likely to continue to deliver the goods. In this context, Google Places is likely to be a significant and efficient feature of many optimisation plans. Local or regional links should still be actively sought.
Something that should not be ignored is Google+. Social media like Facebook and Twitter have been used with local intent for some time. During 2012, Google+ will have to be added to the repertoire of consultants seeking primarily to exploit local markets. Of course, social media will continue to be used by those with loftier ambitions too.