Marketing has always been the most essential parts of a business entity. Without proper marketing strategy, your business is ‘Nothing’. However, too much of over-the-top marketing will definitely not help your business, while no presence at all will spell doom for you.
And being at any extreme is not a good thing. The important thing to remember is that marketing is imperative to businesses today. There is no way you can have an idea and not sell it without using marketing tricks (which include advertising too!) Many see marketing as the necessary evil, something they would rather avoid but cannot ignore. Luckily there are many others for whom marketing is a passion, a mystery and a necessity, something that they can go unraveling all the time.
Too Many Marketing Experts
While it’s quite difficult to unravel the marketing mystery, there seems to be too many experts around us. Just shout out – ‘I need help with marketing’ and see the number of people queuing up in front of your office to sell their services! Are they all good? That’s up to you to decide. The good news is that you will always find help – good, bad or ugly – it’s upon you to decide.
There are several considerations to keep in mind while devising a marketing strategy. Social media has become one of the most important aspects of marketing and you have to keenly understand it to be able to effectively use it. Once again you will face no dearth of social media gurus who will ‘happily’ lend their services. They will make you feel that creating multiple accounts and managing regular posts are very simple when essentially they are not. So you need to be wary of such so-called experts.
The problem with most marketing experts is that all do the talking and few listen to your business requirements. Marketing cannot be about glitzy presentations and sleek strategies unless the sole purpose of the business is understood. Luckily, not everyone is bad or over-the-top. There are genuine marketing experts who listen to you, understand your business and accordingly plan a strategy that’s best for your business. You need them to get exceptional results.
Understanding Several Aspects of Modern Marketing
The traditional understanding of marketing mix (consisting of price, product, promotion and place) has undergone a massive change in the recent years. Several necessary inclusions have been made to the traditional list of 4 P’s. The change has been necessary. If a few years back, marketing simply meant placing a print ad or creating a radio campaign, today several media have to be utilized to generate new leads for the business. From offline advertising we have now moved to online advertising, mobile marketing and location-based promos is now seen in a new light and engaging buyers through social networks is as crucial as having a traditional ad spot on television. While it is nearly impossible to incorporate the entire gamut of modern marketing in one strategy, the genuine experts can filter the one’s required for your business.
Marketing is a Continuous Effort
You cannot stick to the approach of ‘selling it and forgetting it’ anymore. The need of modern marketing is to continuously nurture it. It’s like looking at marketing through a kaleidoscope and realizing that every time you look through it something changes making it necessary for you to alter your strategy. Understanding the ever-evolving business requirements is as crucial as understanding the nuances of marketing so that you can make the right impact on your target consumers.