Process of creating inbound links to a website is known as Link building. This is the one of most important factor in search engine as well as in ranking. Website with more inbound links get more value in the eyes of search engine. It is something that you can’t understand over night. It needs specific understanding, SEO knowledge, time & patience. There are various kinds of link building.
- Directory Submission Services
- Link exchange
- Social bookmarking
- Press release
- Article submission, many more..
Google use link building as a one of the factor to determine the value of the site. In this post I try to cover the best practices for effective Link Building Service
Diversify your anchor text: Anchor text can enhance your page relevance. So many quality sites hit so badly by Google Penguin updates because they have used same keywords more than one time. It’s great to vary your anchor-text and use as many different keywords as possible so it looks more organic to Google.
How to diversify your anchor text
(a) Use Synonyms to vary your anchor text. I think this is the one of the best way to diversify your anchor text. Even nowadays top guest blogging agency has started to follow this technique as it helps a website to rank globally for varied keywords.
(b) Use natural terms like Click here as an anchor text. Most of webmaster doesn’t give preference to use this, but it’s really helpful to make contents more natural.
(c) You can use Plurals to vary your anchor text. This is one of the easiest ways to alter your anchor text
(d) You can also use the URL as an anchor text.
(e) Use long tail anchor text.
Indirect link strategy: In this strategy you have no need to directly place a link, but you have to motivate others to give backlink to your website. This can be done by writing interesting, informative, humorous or controversial articles that others are likely to link to from their sites or blogs. There are many backlink maker tool available in search engines
Try to use no follow as do follow links: Do follow & No follow both links are good for your website. It’s really true do follow links successfully pass Search engines Love & as a result your site will rank well in search engine, But we can’t ignore the benefits of no follow links. No follow links are good for human traffic that is the best traffic you can have. It’s really beneficial in creating connection & also balance your backlink structure.
Build relevant links: If you want to rank well in search engine, then you should have to gain relevant links. Links have typically been recognized in the SEO world as “votes of assurance,” or as alerts of value or authority. Link form relevant website is very beneficial in better ranking .
Always Build links from authority websites: Authority site is just like an individual that can be reliable to provide you what you’re looking for. If you create link from low quality sites it will make the Search engines keep more vision on you.
Maintain the ratio of links growth: Link building is not a race that you have to win at any cost. So always maintain the ratio of the link that you have built daily because it’s really essential to maintain the stability of the hyperlinks you get to your website.
Build deep link: Focusing all your link building on home page is just like putting all your eggs in one bucket. Try to avoid this, build deep link in internal pages of the websites.
Go for quality link: Quantity links not going to help you any more, time has changed now build some quality links.